How data can influence the marketing strategy for an education company?

A big conundrum facing the education industry in general and edtech companies in particular is the communication to the customer. Should the communication be addressed to the student (who consumes) or the parents (who pays) or the education leaders (who influence)?

C.L. Mohan Naarayan

A mature management professional with more than two decades of operations experience in Education Management, IT Training, Industrial Training, Higher Education

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